Working with closely with our client, Fitgenes, Tracey has been busy promoting the software application that enables healthcare practitioners to design personalised healthcare programs for their patients.
Hosting a webinar that included participants from across Australia and the US, Tracey outlined and promoted the unique capabilties of the software via a webinar. Take a look at the edited version here.
Digital Videos and Information Presentations
In addition to webinars, Bespoke Interactive has also designed and produced a suite of digital media products for Fitgenes. Including interviews with stakeholders, clients and preparing materials that visually communicate high-level concepts.
Design Strategy for Business
Consider design strategy as a new way of thinking about about operational effectiveness and efficiency. In terms of product and project planning, use a design strategy to discover a way to deliver something different from your competitor/s. Being able to just do more than your competitor only works for so long before they catch up and leap frog you.
Rather than taking a reactive approach, start by strategising about being different from your competitors from the outset. What activities or services can you offer or do that are unique?
Applying a Design Strategy
So you've come up with an idea that your believe is sure to set the world on fire.
Ask yourself 'What should we deliver that will meet organisational and customer needs'? then make this your first step in the process of defining a vision for the completed project. This will help you establish your scope.
You cant please all of the people all of the time....
Realise that a product or service is not always going to be for everyone. Not everyone in the world has a Facebook page, only 2.7 billion of the worlds population has one right?! It is an example though of what can be achieved if you anticipate what customers will want if they knew they could have it.
A competitive edge is the goal. It's essential though to develop a design strategy that works for the entire organisation.
Contact Tracey for a confidential discussion around what strategies can work for your business.
Delivering customised solutions for interactive digital media and visual engagement means working with Clients one-to-one and approaching each communication innovatively.... we don't believe there are any out of the box solutions to indvidual business needs.
Bespoke Interactive approaches each project with by establishing:
Our Clients aims and objectives
Who the correct target audience is and how best to reach them; and
How best can we help achieve this.
Then, once we're all on the same page, you can leave it to us and we'll keep things on track and focussed on helping to deliver.
We can tailor a range of digital media services to suit your business.